The Seed


“The news that Varela is teaming up with exciting and experienced site-specific theatre company Goat and Monkey shows a real understanding of what’s happening in the field in Europe right now.”

— Martin Elriccson, Emmy Award recipient and lead game designer and writer of Tim Kring’s Conspiracy For Good).

Part immersive theatre and part online mystery, The Seed was a treasure hunt of the grandest proportions.

Inspired by the intrepid Victorian plant hunters, The Seed asked a new breed of hunter to follow clues and claim the lost £1000 treasure. Players and audience members from across the globe helped the heroine in her quest online.

For UK based players, The Seed also had a live action element, four epic immersive live events in the Great Gardens of Sussex. Each adventure contained different clues, characters and encounters. Each of the four live events took a different form, from wearing binaural headphones and attending a plant hunters funeral, to cooking over open fires and taking refuge from attack in a Mongol yurt, to attending a tea dance with spectacular circus.

The fourth and final event saw audiences individually explore a forest by night, evade capture from enclosing British Troops, being infected by small-pox wicker men and undergo a terrifying 100 metre midnight sprint through a war zone, complete with pyrotechnics and explosions.

This event cut to the heart of the mystery and was only for the bravest and most spirited of explorers.

See how the story unfolded on facebook

Read about The Seed Alternate Reality Game in The Guardian

The Seed was created by Goat and Monkey and David Varela and was commissioned by West Sussex County Council and the Great Gardens of Sussex.

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